Over the last couple of years, renowned graffiti writer turned artist, INSA, has taken his practice to the next level. Using concepts as ambitious as filming from space and globe-hopping, in order to produce a few seconds’ worth of looping-animated artwork, he has proved himself truly unique both in vision and in accomplishment. In the process, he has amassed tens of millions of views online for his stunning video projects. Originally famous for his ubiquitous “Graffiti Fetish” artwork that focused on issues of modern aspirations, his visual motifs confront the fetishization of products in modern society and the commodification of success and ambition. Now known for his mind-bending “GIF-ITI” work, which is underpinned by the theme of online versus offline life, the artist continues exploring his interest in confounding concepts of time and space, the ways in which we process and consume, and the transience of both art and object.